Кадр: @aroundtheearth.world
“增优减劣”，在自身找答案
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Tilly has Dravet Syndrome, a rare genetic epilepsy which causes seizures that could kill her. Their request to Birmingham Children's Trust for respite was refused with the trust suggesting training grandparents to help, even though the family had told them that was not possible.
有了前车之鉴，GUESS的可能路径反而更清晰。重塑的关键并不在于渠道动作，而在于如何界定自己的核心资产。相比GAP强调基础款秩序、Forever 21押注快反与话题，GUESS若继续停留在“美式性感牛仔”的旧叙事，很难打开新的空间。